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NESTLE

WHOLE GRAIN GUARNTEED

BATTLE OF THE BREAKFAST

BATTLE OF THE BREAKFAST

FAQs

What are Guideline Daily Amounts and why do you use them?

People want easily accessible information about the food that they eat. So Nestlé cereals have guideline daily amount (GDA) information on the front of pack, to help you make quick and informed choices about which cereals best meet your needs.
The labelling shows the amount of calories, sugars, fat, saturates and salt per serving. It also shows the percentage of your daily amount of the key nutrients contained in one serving

How do you define the portion sizes of your cereals?

Breakfast cereal portion sizes have remained fairly consistent for decades, from when they first became a popular part of the UK diet in the 1950s. More recently the European breakfast cereal industry has evaluated the portion sizes to help people compare nutrition information, and has a harmonised set of portion size guidelines.

CEEREAL Portion Size Rationale. This recognises that cereals have different densities.

Don't people eat more cereal than the recommended portion size?

The average portion sizes used are those published by the Food Standards Agency on typical weights and portion sizes of foods eaten in the UK. In addition, where information on portion size was not available, the average has been calculated from market data.

How did you define the average 'portion sizes' of the other foods mentioned?

The average portion sizes used are those published by the Food Standards Agency on typical weights and portion sizes of foods eaten in the UK. In addition, where information on portion size information was not available, the average has been calculated from market data.

How do you define breakfast?

Kantar Worldpanel Usage (formerly TNS Worldpanel Usage), monitors over 11,000 individuals'* personal food consumption. They report on what is actually being consumed at breakfast. We have used this report to identify breakfast options to include in our communications.

*This data set sample is representative of the UK

Why do you not show low calorie/sugar/fat options?

The products shown are generally standard items which are widely available. However, we do recognise that some consumers may look for low cal/sugar/fat options. This is not an exhaustive list of foods and consumers should always review or check the labels.

Shouldn't people be eating more than just cereal for breakfast?

We always recommend breakfast cereals should be consumed as part of a varied and balanced breakfast. Nutritionists recommend consuming around 20-25% of your daily calorie intake at breakfast (for a woman eating 2000 calories this is about 400-500 calories).

Like any other meal, a good breakfast is one that is balanced and includes foods from a few of the food groups, for example fruits & veg, milk & dairy and bread and/or cereals. A great way to start the day is a bowl of Nestlé cereal with whole grain, milk, a glass of fruit juice and/or piece of fruit.

I have read that breakfast cereals contain a lot of sugar?

Breakfast cereals contribute less than 5% sugar in the average UK diet (NDNS 2010). Furthermore, breakfast cereals are a good breakfast choice as many are also fortified with vitamins and minerals and can enhance nutrient intakes over the day (Gibson,S and Gunn.P, 2011).

All Nestlé breakfast cereals provide clear nutrition information on pack regarding the content of sugar to help consumers make informed choices. It is important to consume sugar in moderation as part of a varied, balanced diet and healthy lifestyle.

Do breakfast cereals contain salt?

Nestlé has a range of breakfast cereals, including some which only have one ingredient, 100% whole grain.

Breakfast cereals are not a large contributor of salt to the average diet. In fact, most breakfast cereals contain only small amounts of salt per portion and contribute less than 5% to the average UK diet (NDNS).

All Nestlé cereals contain clear nutrition information (front of pack Guideline Daily Amount), including salt content, to help people make informed decisions and choices. Check the label for nutrition information.

Which Nestlé cereals are fortified?

Fortified Nestlé cereals are: Shreddies, Cheerios, Oats & More, Cookie Crisp, Curiously Cinnamon, Curiously Strawberry, Clusters, Golden Nuggets, Nesquik, Chocapic, Crunch, Golden Grahams, Lion and the Grab2Go Range.

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